Wednesday, March 10 2010

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What is Underwriting? PDF Print E-mail

KJIL 105.7FM operates as a non-commercial, listener-supported radio ministry. Therefore, we cannot present conventional advertising. However, we can acknowledge contributions made by businesses, individuals and non-profit groups including churches. These acknowledgments are referred to as Underwriting Grant Announcements. Listening to KJIL will quickly provide your business or church an idea of what grant underwriting sounds like.

The announcement produced by our staff may include:

  • The name of the business
  • Address
  • Phone Number
  • Hours of Operation
  • Products and services provided

Grant Underwriting Announcements differ from standard commercials because they cannot include a call to action, make qualitative statements about products, mention prices or promote sales events. Underwriting announcements have proven to be an effective promotional tool for businesses to reach an audience that is extremely faithful to both KJIL 105.7FM and its underwriters.

If you are a Christian in business and would like to partner with KJIL as an underwriter, please call 785-366-0793 or click here for more information.

 
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